The brand for the Paris 2024 Olympic Video games has been unveiled to each reward and mockery on social media.
The brand new design without delay depicts the Olympic flame inside a gold medal, and the hair and lips of Marianne – the personification of the French Republic because the 1789 revolution.
Organisers say the emblem brings collectively iconic symbols of sport, the Olympics and France.
However some joked that it could be higher suited to a courting web site or hair salon.
The brand – which is able to for the primary time be used for each the Olympics and Paralympics – took a 12 months and a half to be created and was first unveiled in Paris on Monday.
What’s the design?
The brand new design marks a change in path from the colorful depiction of the Eiffel Tower used as the emblem in France’s bid to host the 2024 video games.
Organisers mentioned the three symbols had been supposed to be “each easy and highly effective”.
The gold medal symbolises “striving for excellence”, whereas the flame “displays the distinctive vitality” of the video games, they mentioned.
The picture of Marianne was included as a reminder that the 2024 Olympics are for everybody in France and in homage to the feminine athletes competing, they added.
Marianne can also be getting used as a nod to historical past – girls participated within the Olympics for the primary time within the Paris Video games in 1900.
The brand is accompanied by the phrases “Paris 2024” in an artwork deco-style font, which was common when Paris final hosted the sporting occasion in 1924.
“The mixture of the gold medal, the Olympic flame and Marianne brings collectively the values, historical past and French contact that may make these Olympic Video games actually particular,” Pierre-Olivier Beckers-Vieujant, chair of the Worldwide Olympic Committee Coordination Fee, mentioned of the brand new design.
“I imagine that this revolutionary design shall be shortly recognised all over the world and be a beautiful calling card for the Olympic Video games Paris 2024.”
How have folks reacted?
Many individuals have praised the design as a becoming tribute to France and the Olympics. Authorities spokeswoman Sibeth Ndiaye was amongst these to explain it as magnifique (magnificent).
However the brand new emblem has additionally impressed a slew of jokes on-line.
Some social media customers mentioned the brand new design appeared extra like a contemporary stylish Parisian lady than Marianne, whereas others instructed the designers appeared to have taken inspiration from the emblem of common courting app Tinder.
One of the vital frequent jokes in regards to the new emblem was that it appeared like an advert for a hair salon or product.
“Is that this a brand new vary of shampoo?” one Twitter person requested in French. “A brand new hair salon will open in Paris in 2024,” mentioned one other.
Others mentioned it appeared like an emoji or a cartoon character.
Paris 2024 will not be the primary Olympic emblem to be met with mockery. The brightly colored London 2012 design was extensively ridiculed after being unveiled in 2007.
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